There’s no doubt we all want to be treated by big brands in more personal ways. The key question is what ways will be most successful for the longer term.
Home dispense is one such possible way and there has been great interest in new technology for this.
For sheer scale of ambition, one need look no further than Keurig’s recent announcement of what it plans to invest in its first cold pod production facility.
$337 million. Admittedly over 5 years. But a huge sum by any measure.
Just 10.9 grams for a half litre PET bottle for carbonated drinks. That seems a real achievement to me.
Many bottles for still drinks have even gone below 10 grams, but most have not and the pressure of carbonation requires stronger bottles.
So, congratulations to KHS. Such innovations can make such differences.
Summer product launches often stretch beyond the limits of ordinary imaginations and this season is no exception. Here are my top four so far:
• Tipsy, a UK range of sparkling alcohol flavoured waters without alcohol – already set on international expansion.
• Friends Fun Coffee Wine, a US wine and coffee combination with 6% alcohol.
• Arty, the world’s first artichoke water, from California.
• Vittel’s Refresh Cap, which has a twistable timer and clicks up a plastic flag after an hour to remind you about rehydrating.
Ingenious. Now for the beach.
I’ve always been sceptical about innovation magic. I invariably dismiss ‘best tasting’. I’ve yet to see a viable ‘water from air’ proposition, despite dozens of attempts.
But what about the idea of carbon-negative plastic ? Newlight Technologies has reportedly developed a way to pull carbon out of pollution in the air and turn it into plastic.
It sounds too good to be true, but I wouldn’t bet against it some day.
How do we tackle obesity? How can the food industry help? This seems a really good idea – simple, practical, understandable.
The essence is a 250 calorie limit for all single-serve confectionery items in shops. Mars was the first to commit in 2012. Now many other leading companies including Mondelez, Nestlé and PepsiCo have signed up, with the endorsement of the industrywide Food and Drink Federation.
At the moment, this is a primarily UK initiative. I do hope it can be unwrapped internationally.
Intense sweetener aspartame has been subjected to endless scrutiny and every major public study has declared it safe for human consumption.
Yet US food giant General Mills has announced it will switch sweeteners in its Yoplait Light product and promote this change with a “Now no aspartame” statement on pack.
The debate about diet and health is already complex enough without food companies themselves exacerbating prejudice and perception. I fear this is an initiative that could backfire on industry by making innovation even harder and consumer trust more difficult to retain.
June was an unusual month for food and drink transactions. Just 27 were recorded on the bevblog.net database and none was above €600 million.
The largest, at €590 million, was a private equity and management deal over Labeyrie Fine Food in France.
The 27 were spread across many sectors, including 5 in packaging, 4 in alcohol, 3 in soft drinks and 2 each in dairy and ingredients.
Most were within national borders and only 8 fully international. The United States featured in 13, France in 5 and the United Kingdom in 4, with China, Spain and Switzerland on 2 each.
At last, a global policy that links agriculture to food. The United Nations Global Compact, which Zenith signed some ten years ago, has added business principles for food and agriculture.
The rationale is that “business is a critical partner for governments … to make food systems secure and agricultural sustainable.”
The first principle is the most important because it links production to purpose, which is health and nutrition – “to provide nutrition and promote health for every person on the planet.”
If your company hasn’t signed up to the UN Global Compact, I believe you really should consider it. Even more so now. It’s very easy to sign up. It’s rather harder to follow up.